The Natural Home Living
public-television series, its
companion Web sites, digital extensions,
PBS-affiliate station sites, and print components
will engage an unprecedented number of eco-conscious consumers.
Seasonís Total Reach:
Viewers, Readers and
The PBS environment is the perfect, credible television platform for
deeply engaging consumers who care about the environment and healthy
living. First seasonís 13 episodes will reach a minimum 75% of PBS
member stations with 3,812,000 viewers for each episode (premiere
and three encore airdates). Cumulative projected viewers for the
premiere season: 49,466,000.
Natural Home magazine, Mother Earth News and Utne
Reader, the most trusted sources of information in their field, add
editorial expertise and another 10,577,000 readers.
Five websites (naturalhomeliving.com,
earthmoment.com) add further reach and
impact with 819,000 unique monthly visitors totalling
9,835,000 unique visits annually.
Podcasts. streaming video, mobilecasts and other digital distribution
will reach a worldwide audience through such services as iTunes, YouTube,
Hulu, Blinx, Brightcove, Joost, and Veoh.
The Natural Home Living brand will maintain a presence in social
and group networking sites such as Facebook, My Space, CollectiveX,
Twitter and Ning.
The premiere season DVD will include all 13 season episodes and bonus content.
sustainable-living expo and conference will travel to key markets,
presented in cooperation with the local PBS affiliate coordinating local
promotion and partnerships.