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CLICK BELOW TO CUT THROUGH
GREEN CLUTTER |
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THE GREEN MARKETPLACE.
SUSTAINABILITY.
CONSCIENTIOUS LIVING. |
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Whatever you call it, a broader range of people than ever before is
looking to align with companies, products and services relevant to
healthy and Earth-friendly lifestyles.
These consumers are
demanding more market choices in pursuit of personal wellness and a
great quality of life. They want to live well. In today's world, they
know that means they must choose wisely.
Natural Home Living,
a 13-part television series,
in partnership with five companion Websites
and its print partners, will create multiple points of entry for
this growing group of people.
Leveraging the the Earth-friendly yet
luxurious style of Natural Home magazine, the authenticity of Mother Earth News,
and the independent spirit of Utne Reader, Natural Home Living will aggregate
an unprecedented national audience of viewers, web
users and readers who share this new market consciousness.
The series will
demonstrate to the consumer what one person, one household, one
neighborhood can do.
Right now.
Today. |
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THE
POWER OF AUTHENTICITY.
WITH NATIONAL REACH ON MULTIPLE PLATFORMS. |
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Natural Home Living
will speak to a broad range of consumers, from "light greens," who focus
primarily on healthy food and for whom local, natural and organic labels
steer buying decisions, to "dark greens," who make major investments in
their homes and lifestyles based on concern for the global environment.
This expansive media alliance will
build an unprecedented community of interest out of the diverse green
markets. From each point on the green spectrum, we will encourage
consumers to explore their individual tastes and needs, research their
buying decisions, find like-minded people and move on to deeper
involvement in the community and the market it represents. |
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